Auto Inti Radiva is a motorbike tire distributor that targets younger segments of the market that treat their tire more as fashion than as necessity. “Radiva” name itself come from the initial name of the 3 founders.
We wanted the logo to instantly communicate what the brand does in first glance, hence we took inspiration from tire markings to shape the logo forms & typography simultaneously, aiming the aesthetics to be profoundly elegant and yet sporty at the same time. The iconic nature of this logo means that it can be easily applied into numerous application without losing its identity.
Art Direction, Branding