Noelle by Peck Design Associates. A hotel branding with simple, unique and elegant design.

There’s far more to Nashville these days than neon and rhinestones. Noelle links the past to the present by honouring the colourful characters and eccentricities that make this place so unique. Much like the city surrounding it, this brand is full of spirit and mischief, never content to live in a cage.

A Second Chance

Originally opened in 1930, Noelle came of age at a time when downtown Nashville was experiencing a boom of new hotels, department stores and local characters aplenty.

Now in its second act, this famed hotel has risen once again to take on its role in Nashville’s rich narrative. Today, Noelle serves as a gathering place for some of the city’s most interesting voices and makers as it continues to contribute to the spirit that makes this place so unique.

Birds of a Feather
The Great Blue Heron stands 4 feet tall, with a long neck, long beak, and a big personality. Found in and around Nashville’s waterways, like the Cumberland River just blocks from Noelle, these curious, friendly birds become a symbol of the beauty and animal spirit that permeates the local characters of this city.

A siege of herons inhabits the hotel, each with its own personality and poses. These birds embody life, authenticity, and a little raw emotion. Moreover, they represent that basic human desire to live life outside the cage of a stereotype.

RoliPoli: balance bars

RoliPoli: balance bars by Ohmybrand agency. The market of healthy snacks is one of the most actively growing markets, as such snacks meet two consumer needs – a quick snack and a healthy diet.

The bars designed for modern urban women who face new challenges every day. These women need to do so many things at the same time: constantly look for balance between work and rest, monitor their health and enjoy life, develop their abilities and fool around, communicate with people and indulge in loneliness, look good and have inner peace.
The name emphasizes the idea of the brand – “RoliPoli” sounds like the English name for toy dolls that, as you know, always rise after a fall. This is a great image for those who want to keep a positive attitude.
Cheerful retro and bright summer colors work as an illustration of the main idea of the line – balance between the opposite things we are trying to do: sports, career, interesting lectures, communication with the beloved ones. Irony is the main weapon against melancholy, and the surreal illustrations will help to defeat the boring routine of everyday life. RoliPoli bars are made only of natural ingredients and based on the typical local fruit: high-quality apples and pears. The target audience will not be fooled by a beautiful picture, they are attentive to what they buy and eat.
RoliPoli is a perfect addition to an office suit or a yoga mat, to slumber parties or to quiet family evenings.

Aplos, Greek yogurt with fruits

Aplos, a redesign project by Caparo design crew for Aplos for their new superfruit range of products. To empower the core concept of the brand and the simplicity aspect, the design use fruit illustrations on the tabs, in a way that reflects a raw and natural feel. As a result, the visuals give the essence of something handmade. They are simple, yet appetizing. For functional reasons, the new sleeves completely cover the tabs. As a result the actual tabs are not visible on the shelf. So, the design approach aimed to showcase the ingredients of each flavor using realistic key visuals: the styling is minimal and the images depict an open tab of yogurt with raw fruits and a spoon inside it. Despite the yummy feeling, the design helps consumers identify the product easier, and creates an outstanding and stylish identity.

Soy yo, Martin, quien ha dicho

A project by Un Barco, photography exhibition. Soy yo, Martin, quien ha dicho it is a work in two parts. In the first Martin Patricio Barrios gathers black and white photography of the Tuaregs between 2008 and 2018. Desolating deserts, people dancing and fighting, deep glances and eternal landscapes. The second is a compilation of poetic stories that speak of loneliness and hope, pain and misery, triumphs and defeats, love; first of all love.The Tuaregs are the blue men of the Sahara. This was the color we used only once on the cover of the book. The interior is entirely black and white: photography, Tifinagh symbols and notes sheets on vegetal paper.