The Dateless Calendar

A fun project from LOVEMEDO Branding Agency. Taking the insight of every new year resolution and make it into a fun project!

Every New Year, we make some decisions: to learn how to do a full split, to build a cottage, to read a hundred books about design, to fix the motorcycle and drive it around the whole country. But for some reason, it does not work — the next New Year is coming and we haven’t read the books and haven’t repaired the bike.

LVMD decided to end up this mess. The Dateless Calendar is our answer to procrastination. There are no dates, no months, no days of the week in this calendar. It has no dates, so it is endless. Each page shows how many days are remaining until the end of the year. Are you planning to do something? Stop waiting, it’s time to act!

Some interesting facts founded during the project about different periods of time: one, two or three days, even three hundred and sixty-five days. For example: “The longest kiss lasted 17 days,” or “The polar day at the North Pole lasts 190 days.” These are micro-stories about everything in the world: about traveling by land and sea, about astronauts and distant stars, about military campaigns and glorious victories, about kangaroos and wheat, about writers and artists. LVMD calendar will tell you how much time you have got to realize your plans. The examples will keep your spirits up.


Kaibosh Eyewear Store rebranding project by Jens Nilsson & Snask. Playful, outgoing and trendy! The project started by how the company fells of their brand of become boring than what they should be, a trendy and bold eyewear brand. The request is wanting the brand to be more expressive and outgoing while keeping their existing logotype.
The brand and tonality was translated into visual form and matched with a custom-made display typeface, named Sentrum, made to suit the in-store signage. Two eyelashes added as a symbol to distinguish the identity as well as use as graphic elements for many different scenarios. The entire flagship store with shelving systems, signage, colors, murals, etc branded, ranged from typeface and still life photos to campaigns, fashion-photography, notebooks and towels.