Kaibosh Eyewear Store rebranding project by Jens Nilsson & Snask. Playful, outgoing and trendy! The project started by how the company fells of their brand of become boring than what they should be, a trendy and bold eyewear brand. The request is wanting the brand to be more expressive and outgoing while keeping their existing logotype.
The brand and tonality was translated into visual form and matched with a custom-made display typeface, named Sentrum, made to suit the in-store signage. Two eyelashes added as a symbol to distinguish the identity as well as use as graphic elements for many different scenarios. The entire flagship store with shelving systems, signage, colors, murals, etc branded, ranged from typeface and still life photos to campaigns, fashion-photography, notebooks and towels.