Aplos, Greek yogurt with fruits

Aplos, a redesign project by Caparo design crew for Aplos for their new superfruit range of products. To empower the core concept of the brand and the simplicity aspect, the design use fruit illustrations on the tabs, in a way that reflects a raw and natural feel. As a result, the visuals give the essence of something handmade. They are simple, yet appetizing. For functional reasons, the new sleeves completely cover the tabs. As a result the actual tabs are not visible on the shelf. So, the design approach aimed to showcase the ingredients of each flavor using realistic key visuals: the styling is minimal and the images depict an open tab of yogurt with raw fruits and a spoon inside it. Despite the yummy feeling, the design helps consumers identify the product easier, and creates an outstanding and stylish identity.

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